**Lesson Plan: Store Keeping - Senior Secondary 2**
**Topic:** Marketing Cont'd
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**Objective:**
By the end of the lesson, students will:
1. Understand the continued concepts of marketing in relevance to storekeeping.
2. Explore different marketing strategies pertinent to storekeeping.
3. Discuss the importance of customer relationship management and its impact on storekeeping.
4. Apply theoretical marketing concepts to practical storekeeping scenarios.
**Duration:**
80 minutes
**Materials Needed:**
- Whiteboard and markers
- Projector and computer/laptop
- PowerPoint presentation on Marketing Cont'd
- Handouts with case studies
- Notebooks and pens
- Flip chart and markers
- Sample marketing materials (posters, flyers, etc.)
**Lesson Structure:**
1. **Introduction (10 minutes)**
- Recap previous lesson on storekeeping and basic marketing concepts.
- Brief Introduction of today's topic: "Marketing Cont'd".
- Outline objectives for the lesson.
2. **Direct Instruction (20 minutes)**
- **PowerPoint Presentation** covering:
- Further marketing concepts: the 7 Ps (Product, Price, Place, Promotion, People, Process, Physical Evidence).
- Target Market Analysis: Identifying and understanding target customers.
- Marketing Strategies: Traditional vs. Digital marketing techniques.
- The importance of branding in storekeeping.
- Case studies of successful marketing strategies in retail.
3. **Class Discussion (15 minutes)**
- Engage students in a discussion on the presented material.
- Ask how these marketing strategies can be applied to small businesses or storekeeping operations.
- Discuss local businesses and their marketing tactics.
4. **Group Activity (20 minutes)**
- Divide students into small groups.
- Handout case studies with different storekeeping scenarios.
- Task: Develop a marketing plan for the given scenario using the 7 Ps.
- Prepare a brief presentation outlining their plan.
5. **Group Presentations (10 minutes)**
- Each group presents their marketing plan.
- Encourage other students to ask questions and provide feedback.
6. **Practical Application (5 minutes)**
- Provide examples of marketing materials (posters, flyers) used in real stores.
- Discuss how these materials can influence customer behavior and store performance.
7. **Conclusion (5 minutes)**
- Summarize the key points discussed during the lesson.
- Highlight the importance of effective marketing in storekeeping.
- Q&A session to clear up any lingering doubts or questions.
8. **Assignment (after class)**
- Ask students to prepare a written report on how they would implement a marketing strategy for a new store (200-300 words).
- Include elements like target market, chosen marketing channels, and example promotional materials.
**Assessment:**
- Participation in class discussions.
- Performance in group activity and presentations.
- Quality and thoroughness of the written report (assignment).
**Reflection:**
- Gather feedback from students about what they found most useful or challenging.
- Reflect on the clarity of the presentation and effectiveness of activities.
- Adjust future lessons based on feedback and personal observations.
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**Note for Teachers:**
Ensure concepts are explained in a simple, engaging manner. Real-world examples and interactive activities help solidify understanding. Encourage creativity and critical thinking during group activities.